For their third self-published book, long-established architectural practice Squire and Partners wanted to use
a number of acclaimed projects to show how the firm had evolved. I did so by taking readers through every aspect
of the process, from inspiration to plans and completion, rather than just the traditional shots of the finished building. This concept was echoed in the open spine and three-quarter dust jacket, which reveal the inner workings of the book itself. The final 208-page book was launched at London Festival of Architecture.
Designed at Mammal.
Cadogan Estates wanted to promote pop-up shops in Chelsea, which clients could rent on a short-term basis – to test the market, as a temporary home during refurbishment, or for a variety of other uses. Our concepts played on this flexibility, by branding one of the locations ‘I could be…’ by Cadogan. We designed a full-window vinyl that created the optical illusion of the actual space full of oversized products, each bearing a message that suggested the potential of the shop. We even had an extension, called ‘I am…’ for shops that had been rented, giving tantalising clues about the new tenants.
Designed at Mammal.
Bosideng are a menswear brand
who are the largest manufacturer
of down wear in China who were launching a London arm of the Bosideng
brand to appeal to top end customers. British designed range, and made
using european fabrics the aim is to break into the premium menswear
market.
The idea grew from the original Chinese Bosideng logo which contained a set of wings we developed a new logo from there with the only element we kept was the idea of wings from the wings we've developed a concept based around birds in flight and with close-ups of the birds feathers using it as a metaphor for the detail in the clothing, the use of fine quality fabrics, finely crafted with attention to detail ...so the bird concept tied in nicely to reference chinese landscapes with expansive skies which was a nod to the brand's heritage. The ad campaign pulls all these elements together. Strong poses, chinese landscapes with each image suggesting a synergy between the model and birds in flight. We've tried to capture a sense of movement with them.
Stationery uses textured embossing to feel like feathers, and instore, where the graphics have some great detailed feather photography mixed with the Chinese landscapes.
We commissioned paper sculptor Richard Sweeney to create a piece based around flight which was a nice tie-in to china who are linked to the first people to make paper.
All elements of the brand aim to reflect the craft and detail that has gone into the clothing range.
The brand film brings it all to life. we captured the movement of the model along with Eagles, Owls, doves and ravens all in slow motion- filmed on a phantom camera at 500 frames a second.
Designed and art directed at Mammal.
Commissioned by Millets to produce a wall graphic for the South Kensington flagship store, I told the story of a squirrel's life and his many outdoor adventures through a seamless illustrated landscape.
Designed and Illustrated at Mammal.
Branding for a café, music and clothing store in London and Manchester. The logo looks to the grooves found on a record.
Bosideng are a menswear brand
who are the largest manufacturer
of down wear in China who were launching a London arm of the Bosideng
brand to appeal to top end customers. British designed range, and made
using european fabrics the aim is to break into the premium menswear
market.
The idea grew from the original Chinese Bosideng logo which contained a set of wings we developed a new logo from there with the only element we kept was the idea of wings from the wings we've developed a concept based around birds in flight and with close-ups of the birds feathers using it as a metaphor for the detail in the clothing, the use of fine quality fabrics, finely crafted with attention to detail ...so the bird concept tied in nicely to reference chinese landscapes with expansive skies which was a nod to the brand's heritage. The ad campaign pulls all these elements together. Strong poses, chinese landscapes with each image suggesting a synergy between the model and birds in flight. We've tried to capture a sense of movement with them.
Stationery uses textured embossing to feel like feathers, and instore, where the graphics have some great detailed feather photography mixed with the Chinese landscapes.
We commissioned paper sculptor Richard Sweeney to create a piece based around flight which was a nice tie-in to china who are linked to the first people to make paper.
All elements of the brand aim to reflect the craft and detail that has gone into the clothing range.
The brand film brings it all to life. we captured the movement of the model along with Eagles, Owls, doves and ravens all in slow motion- filmed on a phantom camera at 500 frames a second.
Designed and art directed at Mammal.
The concept for this mixed use development in King’s Cross London is an homage to the number twenty. The brochure is a 20cm square. The margins are 20mm wide. A grid of images will hold twnety and so on. The twentieth letter of the alphabet is T. An underlining of the letter T in a piece of text forms a pattern which is displayed on the cover. The text is then revealed on the last page of the brochure. A simple idea realised with precision seemed fitting for Squire and Partners, one of the UK’s leading Architect’s.
Designed at Mammal.
Identity for a small farm holding which employs people with disabilities, criminal records or mental health problems to produce the food which gets sold in their farm shop. The identity asks people to overcome any preconceived ideas about society and buy fresh farm food whilst supporting a good cause.
St George International (SGI) is an established language school based in London, who needed a fresh identity to support both national and international growth. After a complete audit of the existing brand, it was clear we needed a strong, highly visual identity that would resonate with young adults and senior executives alike, across the globe. The solution draws on SGI’s London location – one of their biggest selling points – and uses images of students to customise the message to particular audiences. The rebrand has created greater interest, more students and higher profits: the ideal foundation for international expansion.
Designed at Mammal.
This start-up events agency who’s aims are to deliver eco-friendly events to companies wanted an identity that had immediate impact but was soft on the environment. Nature was the starting point with a leaf inspired ‘n’ shape for the logo. Business cards were printed on recycled stock with vegetable based inks and rubber stamps produced for letterheads when needed to limit waste but a digital stance was always favoured. The leaf shape formed the basis for floral inspired patterns and a website which self-generates these shapes each time the user enters the site.
Zebra are retail space design, project management and fit-out specialists for clients across the globe. They wanted to refresh their identity to communicate this experience they had in being able handle global projects better than most of the competition. And they wanted to give their look a lift at the same time to appeal to a broader range of potential clients.
We gave them a look which was bigger, bolder and more represented the fast pace of the retail world. Templates were created along with a set of interchangeable images so they could tailor documents for each client.
Designed at Mammal.
Identity and campaign imagery highlighting the dangers of type 2 diabetes to medical practitioners across multiple fields to make them more aware of possible symptoms in their patients.
I was invited to design the 2nd anniversary edition cover of Creative Times, a Manchester based publication for the creative sector. Tony Wilson of Factory Records passed away just before going to print so it was decided to dedicate the edition to him. I created a stencil template outlining his legacy left to Manchester.
